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Following an unconfirmed report earlier this week about Trump Media raising funds to buy Bitcoin (BTC), the Donald Trump-backed company has announced plans to launch a BTC treasury soon. According to the announcement, Trump Media has signed subscription agreements with around 50 institutional investors to raise a total of $2.5 billion.
The company noted that $1.5 billion will be raised through the sale of common stock, while the remaining $1 billion will be raised through 0% convertible senior secured notes. Trump Media plans to close the offering on May 29, 2025.
“We see Bitcoin as the ultimate tool for financial freedom, and Trump Media will now hold cryptocurrency as a significant part of our holdings. This investment, our first acquisition of a valuable asset, will help protect our Company from the harassment and discrimination of financial institutions that affect many Americans and U.S. companies and will create reciprocity for subscription payments, a utility token, and other planned transactions on Truth Social and Truth+,” noted Trump Media CEO and President Devin Nunes .
Market Impact on Trump Media's Bitcoin Adoption
Trump Media’s adoption of Bitcoin has become urgent, especially after the launch of World Liberty Financial (WLFI). With the deal expected to be finalized before the end of this week, Bitcoin price is well-positioned to surge to a new all-time high (ATH) in the near future.
Furthermore, on-chain data shows that the number of Bitcoin whales holding at least 1k BTC has been steadily increasing over the past few weeks to around 1,455 entities. Santiment’s data therefore shows a significant increase in FOMO traders, especially after the BTC price surged above $110,000 on Tuesday during the mid-North American trading session.